Alissa's Personalized Marketing Plan for Your Home

Steps to Ensure Top Dollar & Quick Sale of Your Home

 

  1. Prepare detailed market analysis and price opinion exclusively for your home considering current market conditions and competition with emphasis on recently sold comparable homes
  2. Suggest ways to make your home more saleable, including FREE staging services
  3. Prepare an appealing, accurate listing for MLS.  Submit it in a timely fashion in order to alert over 1500 area agents about the listing for immediate attention
  4. Have professional, digital photos taken for use in flyers and internet advertising.  (Capacity to show up to 36 interior and/or exterior photos of your home on the MLS system)
  5. Create, prepare and load online high quality Visual Tour (maximum internet exposure)
  6. Create individual property website for your home
  7. Place the J.P. Weigand & Sons exclusive sign in the front yard of the property to attract attention and to advertise home for sale.  Sign will also state "View Home Online at www.AlissaUnruh.com"
  8. Place strategic directional signs in neighborhood (when permitted by home owners and ordinances)
  9. Place QR Code on brochure to attract "high tech" Buyer's.  This enables them to take a photo with their Smartphone, which leads them directly to your listing online
  10. Install Lock Box
  11. Mail 50 Just Listed Postcards with a color, front photo of home to neighbors and other nearby neighborhoods likely to move up or down in price range
  12. Immediately input information on the property into J.P. Weigand & Sons inventory to attract attention from our agents.  Send email to 275 Weigand agents with details of your home on the listing date
  13. Highlight features of your home on a custom designed, quality, professional color flyer to distinguish your home from the competition.  Use these brochures in a yard sign "info tube" for drive-by Buyer's
  14. Upgraded Internet presence on top five real estate websites plus over 60 more real estate related sites.   Weigand website, AlissaUnruh.com, all real estate companies in Wichita, Realtor.com, Google, Zillow, Trulia, Yahoo, and many more.  (94% of all Buyer's look at the internet first before ever viewing homes with an agent)
  15. Post professional photos and visual tour on social media
  16. Notify immediate neighbors in order to cut down on curiosity calls and as a way of soliciting the help of neighbors to find potential Buyer
  17. Inform other agents with homes listed for sale in the immediate area or similar price range about the home, in order to solicit their help in obtaining a potential Buyer
  18. Contact the Referral Network Coordinator in our office to alert her of the listing and to secure the names of potential customers who may be transferring in from out of town so I can ask their agents to show them the property
  19. Contact any current & past customers or clients who may be interested in the home or who may know someone who would be
  20. Email periodic activity reports indicating online volume and traffic of your listing
  21. Upon Seller request, conduct an open house
  22. Collect and give all pertinent information on ownership to your potential Buyer's (e.g., taxes, utility costs, home association information, schools, recreational facilities, Seller disclosure statement, etc).  Prepare finance option examples for Buyer's viewing your home, as well as information concerning the area and it's amenities
  23. Follow up on all sign calls, ad calls and all showings for pertinent comments from Buyer's
  24. Constant communication is my personal commitment
  25. Keep you abreast of changes in the marketplace (e.g., financing, new listings, houses that have sold in the area, etc)
  26. Re-evaluate and discuss market position in 30 days:
    1. Possible price adjustment, using updated comparative market analysis
    2. Write new ads, if needed
    3. Discuss special advertisement, if appropriate
    4. Review comments from Buyer's and discuss their suggestions to correct mechanical or structural concerns or make cosmetic improvements
  27. Pre-qualify each Buyer's needs, wants and ability to own before arranging a personal showing
  28. Mediate offers between you and the Buyer
  29. Monitor the date and events during the closing process (e.g., lender requirements, title work, and inspections such as termite, roof, radon, well, septic, mechanical, foundation, etc)
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